SVP of Strategic Product Development
TEAM MEMBER BIO
In her role as Sr. Vice President of Strategic Product Development and Management, Debra works hand in hand with our valued clients to ensure mutual success with our Client Services team. She also has her eyes on evolving client needs and market changes to ensure Advanced Plan for Health’s (APH’s) Poindexter platform continues to adapt and innovate ahead of the industry.
A decisive, action-oriented and relationship-building leader, Debra is a highly effective and analytical healthcare executive experienced in strategy, operations, technology and client relations. She manages large-scale change through establishing a vision and engaging teams to execute. Her strong financial acumen and exceptional critical thinking skills bring expertise in designing and implementing effective solutions and product innovations.
Prior to joining the APH team, Debra was recruited by Children’s Health to serve as the VP Strategy, Planning and Business Development, and identify, develop and operationalize new access points to meet growth objectives. She led a team of internal consultants in identifying opportunities, evaluating strategic value, performing due diligence and prioritizing resource investments. Debra identified strategic expansion opportunities, developed a model for pediatric-focused acute care access points and served as a subject-matter expert for major process improvement initiatives.
Previously, Debra served as the Regional VP, Revenue Cycle Point Solutions for Parallon, a subsidiary of HCA and a leading provider of healthcare business and operational services. She managed customer service and collections centers in Charlotte, NC, Corona, CA, and Houston, TX serving more than 30 major health systems across the U.S. As the COO for Parallon’s National Patient Account Services, Debra managed self-pay and small-balance insurance collections with an annual volume of ~6.8M accounts totaling $7.0B and led ~600 employees across two locations.
Earlier in her career, Debra held various roles at Cap Gemini Ernst & Young and Texas Health Harris Methodist Hospital in Fort Worth. She began her professional career with Sierra Vista Regional Medical Center as a Financial Analyst.
Debra holds an MBA from LeTourneau University in Longview, TX, and a BS in Business Administration from California Polytechnic State University in San Luis Obispo.