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For the modern broker, advanced data tools and predictive analytics may prove to be the difference-maker when it comes to closing the deal. But how do brokers differentiate themselves in a highly crowded market when seemingly every competitor has some sort of analytics upsell? At Advanced Plan for Heath, we’d say…

 “By customizing the pitch to each employer’s data, and going beyond the typical low-hanging fruit of general prescription benefits management and wellness programs.” 

That’s a great start, but what does it mean or look like to go “above and beyond?” I’m glad you asked – allow us to demonstrate: Poindexter.

Poindexter has the data and expertise to help its clients implement speedy actions that achieve short-term results and support long-term strategies which lower rising healthcare costs for employers.  

Half of employers now report that the CEO or CFO are either significantly or somewhat involved in health strategy and in creating more accountability for the decisions of the benefits management staff. This is where the broker can help his contact at a medium-to-large employer show return on investment for analytics–provided he chooses the right package. The way to a client’s heart is by making him or her shine in front of the c-suite.

Poindexter is the ultimate cost allocation tool; he puts the power to manage health costs back in the hands of your employer clients. With Poindexter you will be able to provide clients with the most cutting-edge management tools and comprehensive reporting necessary to adapt to modern healthcare and the population health management era. Consider the stats:  

89 percent of employers with 1,000-plus employees are self-insured; 66 percent of employers in the 500-1,000 employee range are self-insured; 30 percent of employers with 500 employees or fewer are self- insured.

The average reported increase in medical plan costs rose 7.9 percent from 2014 to 2015 alone, with most employers planning for five to nine percent increases for 2016.

The service industry is hit harder with increased costs than retail and consumer, because service employers tend to offer richer benefits – not only that, but retail and consumer employees tend to skew younger, healthier and single (unmarried).

Since 2005, employee health insurance costs have risen 135 percent, while employer shares have risen 62 percent.

The next-generation broker will use next-generation predictive analytics that will help him secure the edge. These technology tools also promise to effect better outcomes for patients which, after all, is the most important bottom-line goal for employers. At APH we understand that and have developed Poindexter as the top tool of its kind in decoding care gaps, compliance and risk aversion opportunities within a population or a health plan. He reduces the risk and you reduce client’s healthcare cost.

For more broker insight download the eBook “The New Broker” here

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